Midwest Folding Products

Tidying Up Titletown

The Green Bay Packaging Inc. Coated Products Operations division coats, laminates, and slits pressure-sensitive label materials in Titletown—also known as Green Bay, WI (It was just in February that the Green Bay Packers football team won the Super Bowl, after all). The company owns three coating facilities, 12 sales offices, and 12 distribution centers spanning three countries, yet operates privately held under its third generation of leadership in the frozen tundra of the Midwest.

Founded in 1919 as Green Bay Box Co., a maker of wooden cheese boxes, the company evolved into producing corrugated shipping containers and folding cartons in 1933 and 1942, respectively. The Coated Products Operations division formally began in the 1960s, and by the early ‘70s, the facility shifted to the manufacture of pressure-sensitive materials in paper, film, foil, and other specialty substrates.

Getting Baled Out of a Wasteful Situation

The Coated Products Operations division supplies thousands of pressure-sensitive material SKUs in different combinations of facer, adhesive, and liner in countless configurations. In an environment with all that material on the move, scrap accumulates quickly. In an effort to control and drastically diminish its waste streams, Green Bay Packaging established its first official Green Team, which also formulated a detailed environmental strategy for its recycling and reuse initiatives.

The first step involved purchasing enough balers to allocate to each recyclable waste stream, with enough capacity to accommodate the quantities of waste generated in each area of use. The balers compact material, such as brown or white fiber or pressure-sensitive film, into more manageable sizes—the smaller, the better—to simplify handling, transportation, disposal, storage, etc. If the materials are properly collected and separated, staff can easily redirect them to a partner or paying customer, certainly a more beneficial destiny than a landfill.

The Green Team installed the balers in the coating department first because it handles the bulk of the waste streams. According to Green Bay Packaging Coater Process Technician Paul Brault, the coating department immediately bought into the environmental effort, and the recycling effort gathered steam until the slitting department was equipped with balers and ready to contribute. The office and custodian followed, then the lab.

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